1990 Oakley print ad ‘To explain the difference between Oakley and ordinary eyewear would take 10 years.’ by kervokian
October 10, 2024“I’m always making myself comfortable in Bend Over Pants.” (Levi’s Womenswear ad from Cosmopolitan 1980)
kervokian on October 9, 2024 10:57 pm **ONE thing this ad does well (AKA Copywriting Tip):** [Don’t make vague claims. Use cold, specific product facts you can communicate numerically in a memorable way](https://nobodyreadsads.com/Oakley-1990-print-ad-To-explain-the-difference-between-Oakley-and). ⇝ “To explain the difference between Oakley and ordinary eyewear would take 10 years.”
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**ONE thing this ad does well (AKA Copywriting Tip):**
[Don’t make vague claims. Use cold, specific product facts you can communicate numerically in a memorable way](https://nobodyreadsads.com/Oakley-1990-print-ad-To-explain-the-difference-between-Oakley-and).
⇝ “To explain the difference between Oakley and ordinary eyewear would take 10 years.”