7-UP sales director at Burger King with displays for the new “Big Plain” burger, a toppingless hamburger, and 7-UP served in the iconic inverted “Uncola” glasses. 1973 7-UP annual report photo.

    by AxlCobainVedder

    13 Comments

    1. “Big plain” burger? Talk about sucking all the pleasure out of a burger. Would you like unsalted boiled fries with that?

    2. Yuck. But since I was 20yo in 1973, I’m more interested in the prices. Coffee at 15¢ is a clear indication that inflation was starting to kick in! 😅

    3. Negative-Farmer476 on

      I remember the big plain burgers. I think my friends and I had one or two and concluded they sucked.

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