God they do not write ad copy like that any more. “All the dreams of the ages are caught and held in the shadowy sweep of midnight lashes”! What woman could resist handing over her seventy-five cents for the promise of such a romantic thrill?
IndistinctMuttering on
Always curious what was in these “harmless waterproof liquids” of the time. Lead? Asbestos? Radon? Maybe all three!
Kibology on
Clara Bow was a movie star who had made plenty of films by 1926, but this was right before she was in the 1927 movie “It”, which made her a *super*star — from that point on, she was “The ‘It’ Girl” and various gossip columnists started making up lies about her having an insatiable sexual appetite (such as claiming she slept with the *entire* USC football team.)
But that’s beside the point. The swash capital “T” in this ad is *the least “T”-shaped “T” I have ever seen*. It’s actually an upside-down “L”. (The font used in the rest of this ad is ATF Cloister Oldstyle, but that “T” is an upside-down ATF Caslon 471 Italic “L”. I confirmed that by checking McGrew’s “American Metal Typefaces Of The Twentieth Century”.)
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God they do not write ad copy like that any more. “All the dreams of the ages are caught and held in the shadowy sweep of midnight lashes”! What woman could resist handing over her seventy-five cents for the promise of such a romantic thrill?
Always curious what was in these “harmless waterproof liquids” of the time. Lead? Asbestos? Radon? Maybe all three!
Clara Bow was a movie star who had made plenty of films by 1926, but this was right before she was in the 1927 movie “It”, which made her a *super*star — from that point on, she was “The ‘It’ Girl” and various gossip columnists started making up lies about her having an insatiable sexual appetite (such as claiming she slept with the *entire* USC football team.)
But that’s beside the point. The swash capital “T” in this ad is *the least “T”-shaped “T” I have ever seen*. It’s actually an upside-down “L”. (The font used in the rest of this ad is ATF Cloister Oldstyle, but that “T” is an upside-down ATF Caslon 471 Italic “L”. I confirmed that by checking McGrew’s “American Metal Typefaces Of The Twentieth Century”.)