I remember seeing this ad campaign in a book and there’s a specific reason why is starts with “Darling”. David Ogilvy explains: “A psychologist flashed hundreds of words on a screen and used an electric gadget to measure emotional reactions. High marks went to darling. So I used it in a headline for Dove.” ([Source](https://swiped.co/file/dove-darling-ad-by-david-ogilvy/))
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I remember seeing this ad campaign in a book and there’s a specific reason why is starts with “Darling”. David Ogilvy explains: “A psychologist flashed hundreds of words on a screen and used an electric gadget to measure emotional reactions. High marks went to darling. So I used it in a headline for Dove.” ([Source](https://swiped.co/file/dove-darling-ad-by-david-ogilvy/))